✨🚀BTS at 12 Mercer: VFILES LAB Sessions in progress with RaShaad Strong, ( @rxshxxd ) and his project, ACRES ✨🚀
‘ACRES, is like an e-commerce platform named after my grandmother’s street in North Carolina. It’s to help fund brands….it’s mainly Black owned brands & minority owned brands on the platform, cause that’s the most marginalised group and they need the most financial support.’
Keep your eyes out for the VFILES LAB show invite in the next few days ! 👀
⭐️⭐️INSIDE THE VFILES LAB: 001 SESSIONS with Rashaad Strong and his project, ACRES, a global marketplace for developing communities & minority owned brands…..⭐️⭐️
‘ACRES®, is named after Ponderosa Acres Rd., Reidsville, North Carolina where @rxshxxd’s grandmother resided before she passed away from cancer. During her lifetime, the American Tobacco Company’s factory was the central business in Reidsville’s “small town” economy and where both RaShaad’s grandparents retired. Later, American Tobacco abandoned ownership of their factory, leading to a starving town with no potential economic progress.
This choice left what remained of a divided rural community, with little to no access to the larger American financial system, as a casualty of corporate interest. Inspired by these memories, ACRES® was created to provide a new way for businesses to interact with the communities they work within.
💛Stay tuned for the VFILES LAB 001 SHOW end of March featuring Rashaad, and all of our LAB members 💛